Loncheras are riding the food truck tidal wave:

It’s not the kind of question you ask in public, but: Would you eat from a plain white catering truck?

While perusing the menu of a fancy green-and-orange food truck parked near Warner Bros. Studios in Burbank on a recent afternoon, a man in a button-down shirt and slacks pauses, then says, “No.”

Taquitos from Prime Time Cuisine on Wheels: Formerly a taco truck, it’s now a custom-wrapped “food truck.” (Photo by Anne Fishbein)

Another admits, “I don’t care. I just want good food!” [read on]

Check out Amy Scattergood’s blog post and slideshow on Prime Time cuisine.